Search Engine Optimization (SEO) mainly involves securing links from other pages to make one’s page look more important, writing content that use keywords that people normally use in searches. SEO ensures that websites can be easily found in the search engines.
SEO breaks down into two parts, Off-Page and On-Page. On-page ensures that your website and content optimized properly. Off-page mainly referrers to advertising your website through 3rd party sites. It can include article submissions, guest posting, press releases, social shares and more.